Press

Economic Downturn Spurs Return to Family Farms

Perhaps this new trend in Greek olive oil production is best exemplified by Ioanna Kanellopoulou, who began her career as a young journalist and the mother of two children. In this first stage of her professional path, Kanelopoulou found herself working long days for a small salary in a role that didn’t permit much extra time with her family. Looking for her particular brand of ef zin, Kanelopoulou turned her gaze towards her grandfather’s land, aiming to begin producing her own brand of olive oil.

Admitting that, like many of her peers, she knew little about growing olives, Kanelopoulou reached out to Liris for his support in her endeavors. Just a year later, she won a Gold Award at the NYIOOC for her EVOO, My Precious Olive Tree, which she continues to sell online.

While there are a multitude of new olive farmers arising from the ashes of the Greek financial crisis, Kanellopoulou embodies the traits necessary to rise to the top of the competition. She knows the real potential of her land, the market, and, most importantly, how to ask for help from those who are well-versed in re-engineering a faltering olive grove. From this, she was able to create a high-quality, unique product.

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